Leading the Industry

At the forefront of self-regulation and good practice…

As one of the world’s leading betting and gaming companies, we are committed to being at the forefront of our industry when it comes to Responsible Gambling.

Ladbrokes has played a leading role in the drafting of the Code of Social Responsibility for Licensed Betting Offices and became the first bookmaker to adopt and implement the code which set industry standards for dealing with problem gambling.

We are founding members of the Responsibility in Gambling Trust (RIGT), the Independent Betting and Arbitration Service and, through RIGT, support GamCare and the Gordon Moody Association (formerly Gordon House).

Ladbrokes has a long relationship with GamCare which was set up to promote responsible attitudes to gambling. We were the first betting Company to fund the newly established GamCare back in 1996 and have continued to support them ever since.