Our Approach

Our way of doing things... responsible business practice

The rapidly changing global marketplace in which Ladbrokes operates presents us with an increasing number of opportunities for growth. Our success in business and our reputation for integrity are key factors to opening the doors to these new opportunities.

We insist on maintaining high standards of ethical behaviour and advocate socially and environmentally responsible practices across all of our businesses. We are committed to continuing to be among the leaders in our sector in this area.

We have defined what responsible business means for Ladbrokes covering in particular:

Our values and principles

As a business, we aim to be:

  • 1st choice for customers and a provider of 1st class customer service
  • A quality employer
  • Innovative and cutting edge
  • Trusted and a sector leader in responsible business practice
  • Globally recognised

It is important that we engage with our stakeholders so that they understand and respect our business. We have a number of programmes and initiatives in place to engage with:

  • Our employees
  • Our customers
  • The wider public
  • MPs, governments and regulators
  • Investors and supporting research bodies
  • Our business partners and suppliers
  • Responsible gambling charities
  • Trade and business associations
  • Sports governing bodies

Management and responsibilities

Our approach has been to integrate responsible behaviour within all of our systems, processes and procedures. This way we encourage and support all of our employees to take responsibility for their own actions and help them to maintain the high standards we expect across the Company.
Ultimate accountability for responsible business practice rests with the Executive Committee, who in turn report to the board. The committee is supported by a management network of functional specialists.

Corporate governance

Our processes for governance and internal control apply equally to responsible business practice, as they do to other business issues.

Ultimate responsibility for internal control and managing risks to the business lies with the Ladbrokes board. Key business risks (and appropriate actions to mitigate risks) are considered at each regular board meeting and are formally reviewed by the board twice a year.

To achieve consistency across the group, we have developed Company wide approaches to key responsible business issues. These policies are linked to our core principles and establish the framework in which the individual businesses operate.

Responsible business issues are considered, as appropriate, in all presentations made to the board. In addition, the board conducts an annual corporate responsibility review and board members regularly receive corporate responsibility updates.