Our Approach

Our Approach

Our aim is that the Ladbrokes brand is recognised and trusted wherever we do business and is synonymous with fairness and integrity. We promote high ethical standards accross the business and provide detailed codes of practice to all of our employees. The following Corporate Responsibility (CR) issues have been identified as key to supporting our business growth and form the seven pillars of our CR strategy:

• Promoting responsible gambling behaviours accross our business and the industry as a whole.
• Keeping our customers satisfied with, well informed about and interested in the products and services we offer.
• Attracting a diverse motivated workforce, ensuring high standards of behaviour and competence and growing loyalty to the business.
• Minimising the risks from our third-party relationships, including business partnerships, joint ventures or within our supply chain.
• Minimising health, safety and security risks to our business, our employees and the general public from our operations.
• Understanding global environmental costs on our operations.
• Being a good corporate citizen and a respected neighbour in our communities.

In ensuring our approach to responsible business is relevant to our stakeholders we have a number of programmes and initiatives in place to engage with the following groups:

• Our employees
• Our customers
• The wider public
• MPs, governments and regulators
• Investors and supporting research bodies
• Our business partners and suppliers
• Responsible gambling charities
• Trade and business associations
• Sports governing bodies

Management

Our approach is to integrate responsible behaviour within all of our systems, processes and procedures. Our CR team provides additional support by

• Providing an overview and advisory function for the business
• Reporting on CR-related issues, risks and activities to all relevant internal and external stake holders
• Providing a review/audit role to make sure that Ladbrokes is fulfilling all aspects that are expected of a large plc.

The Group CEO, who sits on both the executive committee and the group board, is ultimately responsible for CR matters. Overall governance of CR is the responsibility of the executive committee and the group board. CR issues are given full consideration by them when defining the Ladbrokes business strategy and as part of the operational decision making process. CR risks are regularly reviewed by the business and are considered by the board, as appropriate, as a part of the corporate risk review process. The board reviews the key CR issues and agrees the annual corporate responsibility strategy. The remuneration committee also takes account of CR issues when determining executive remuneration and benefits.