Our Brands

In an increasingly competitive marketplace the Ladbrokes brand is a key asset. The Board and senior management recognize the importance of the brand and continually invest in marketing activities to build awareness and engage in market research to monitor performance.

As a result of changes introduced in the UK by the Gambling Act 2005, current restrictions on the advertising of betting and gaming are to be reviewed. Ladbrokes is actively assessing the opportunities to extend its brand leadership position under the new regulations.

Ladbrokes has achieved high levels of brand awareness on the international stage and our good name will have a strong role to play in our expansion into new markets. Ladbrokes is regularly approached by governments and businesses around the world about opportunities in betting and gaming. In Scandinavia our online business has achieved high levels of brand recognition. In other markets our brand has helped us establish partnerships with market leaders such as Cirsa Slot in Spain, to jointly develop a betting business as the market becomes regulated.