Protecting the Young and Vulnerable

An adult-only pursuit…

Protecting the young is a key aspect of our responsible gambling policies and we rigorously enforce the 18 year age limit through clear signage, age checks (both on and offline) and comprehensive employee training. We also work hard to make sure that our marketing and advertising does not target people younger than 18 years of age.

Ladbrokes became a founding member of Citizencard, the national proof of age scheme for age-related products, in 1998. Ladbrokes.com was the first eGaming website to display the interactive AgeCheck logo, Citizencard’s electronic age verification scheme.

Online we carry out electronic age verification checks on customers who use payment mechanisms that we know can be used by children. In addition, we carry out age checks on a random selection of all other customers regardless of the method of payment. Anyone who is under the age of 18 and found to be using the site will have any winnings forfeited and will also be reported to the police.

In order to assist in the prevention of under age gambling, Ladbrokes has also registered its internet gaming sites with the ICRA, the family internet screening organisation, which helps users avoid content which is inappropriate for themselves or their children.