Responsible Business

Leader in betting and gaming, leader in responsible business...

As one of the world's leading betting and gaming companies, we are committed to being at the forefront of our industry when it comes to Responsible Business practice.

Our financial success has been rigorously underpinned by a solid foundation of long-term responsible thinking. This ranges from the way we treat our customers, the care we take to support our employees throughout their professional lives to working with the police to minimise crime in the communities in which we operate. We recognise that responsible business behaviour is not only central to our licence to operate, but that it fully supports our strategy for growth. It also contributes to the success of the Ladbrokes brand, which is internationally synonymous with integrity and fair play.

We continue to work with our peers and national governments to improve responsible behaviour across our industry. In particular, we have helped the Association of British Bookmakers and the Remote Gambling Association establish industry-wide social responsibility standards. We are founding members of the Responsibility in Gambling Trust (RIGT), the Independent Betting and Arbitration Service and, through RIGT, fund GamCare and the Gordon Moody Association.

We believe that we are taking all necessary steps to ensure that across Ladbrokes there is the correct balance between social responsibility and commercial success. Please check out our progress in our annual Responsible Business report which is available as a download on this site.