• Email
  • print
  • Bookmark

Responsible Gambling

A sense of fair play

It is important to us, as a business, and to our industry, as a whole, that we all uphold responsible gambling behaviours and that collectively we provide an efficient, secure, fair and socially responsible service for all our customers.

We welcome the new legislative regime in the UK and we are meeting the demands of the Gambling Commission and fully support the Commission's three key licensing objectives:

  • To keep crime out of gambling
  • To ensure gambling is conducted fairly and openly
  • To protect children and vulnerable people from being harmed or exploited by gambling

All of our front-line employees have been trained to meet the required standards. To monitor compliance we have a comprehensive programme in place, headed by our compliance director and overseen by our compliance committee. This programme is also subject to internal audit.

Our commitments to being a responsible operator include:

Keeping our customers informed about:

  • Our products - that they know exactly how to get the most out of our offering.
  • Problem gambling issues - so that they can identify issues when they arise and know where to get help should they need it.
  • Their own gambling history - our on-line customers have access to detailed information about their account and their recent spending behaviours.

Protecting our customers by:

  • Providing daily and weekly limits on spend.
  • Performing detailed credit checks for online customers.
  • Adhering to clear marketing standards - e.g. we helped to develop an industry-led voluntary code on responsible advertising for the sector.
  • Rigorously enforcing the age limits - by using clear signage, age checks (both on and offline) and comprehensive employee training.
  • Self-exclusion arrangements for customers who wish to stop gambling with us.
  • Products that have been developed in line with strict social responsibility criteria.

Ladbrokes is a founder member of the Responsibility in Gambling Trust (RIGT), the Independent Betting and Arbitration Service and, through RIGT, fund GamCare and the Gordon Moody Association.