Responsible Gambling


GamcareA healthy leisure pursuit…


Gambling is an exciting adult leisure pursuit and we want our customers to enjoy betting and gaming with us. We are committed to providing our customers with an efficient, secure, fair and socially responsible service and all our employees are trained to support this commitment.

For most people, gambling is an enjoyable and harmless activity. However, for very few others gambling can become a serious behavioural problem. As a Company that earns its living through betting and gaming, Ladbrokes has a responsibility to help tackle problem gambling, understand its causes and promote its treatment. We make our employees aware of the symptoms of problem gambling and train them in how to respond.  

We developed our front-line training programmes with the help of GamCare and have trained all our employees in responsible gambling practice. All our new recruits have responsible gambling training built into their induction programme. Furthermore, we have an ongoing commitment to keep employees fully up to date in this area.  



GamcareStaying in control…


Ladbrokes became the first bookmaker to devote a display area in each of its shops to social responsibility messaging - with thousands of leaflets produced each year to ensure that customers are aware of the potential risks of gambling and have access to the information they need should they experience a problem. The 'Staying in Control' display area and wording has since been adopted by many independent bookmakers with the full support of Ladbrokes. Our Fixed Odds Betting Terminals (FOBTs) also carry advice on how to bet responsibly, which is a separate commitment under the FOBT Code of Practice.  



In order to remain in control we remind our customers of the following four key points:
  • Gambling should be entertaining and not seen as a way of making money
  • Avoid chasing losses
  • Only gamble what you can afford to lose
  • Keep track of the time and amount you spend gambling
We make it as easy as possible for our customers to self-exclude both in our shops and online. Our customer service employees are all trained in the most up to date methods for administering self-exclusion and once administered self-exclusion lasts for a minimum of six months during which time we stop the customer placing a bet with us, for any reason.