Serving our Customers

Serious about Service…

The betting and gaming industry is a service business. Our product is the experience customers enjoy when they place a bet with our employees and watch a race in our shops. As our industry becomes more competitive we recognise that all our employees have an impact on our customers’ experience. With over 2,600 shops across Europe, and websites offering betting in 12 languages, tailored to local interests, Ladbrokes appeals to customers all over the world. Every culture has its own preferred ways of betting and gaming. Ladbrokes recognises these differences and makes the most of them with online products and services that are tailored to local and regional tastes. We place a high priority on good service and as a result we regularly win national customer service awards. As a measure of our commitment, Ladbrokes joined the Institute of Customer Service in 2003.In addition, we carry out a Mystery Shopper campaign on an annual basis to check our performance and have developed our own version of the national WOW! Awards™ to recognise outstanding customer service across our business.