Our business objective is to build an ‘e’ enabled international betting and gaming business.
Below are the five critical success factors which the business has prioritised in order to realise its strategic ambition and grow shareholder value:
UK land based betting and gaming has developed to become a genuine leisure activity. Our objective is to continually evolve the experience for our customers, whilst optimising both our margin and operational efficiency.
Betting and gaming online or increasingly on mobile continues to grow. We are making good progress in acquiring and developing improved technology, expanding our range of Digital products and delivering a more compelling and competitive offer to customers.
Customer and brand
Ladbrokes is the most recognised betting brand in the UK. We have begun the process of evolving the brand to make it more exciting, placing customer experience and insight right at the heart of our offer.
The ongoing evolution of tax and regulation plays a key part in the performance of our business. We continue to play a lead role in ensuring the industry’s contribution to the economy, jobs and taxes is understood by key stakeholders.
Pricing, trading and liability management
All are critical to optimising margin, broadening product range and establishing a market leading customer offer.
Our increasing use of data and trading algorithms has enabled us to make great progress in expanding the number of Bet in Play markets available to our customers round the clock.