02/06/2008 Ladbrokes launches first customer loyalty scheme for betting ahead of Euro 2008

Ladbrokes has announced the launch of OddsOn! - the first customer- loyalty scheme to be offered by a major high street bookmaker.

Customers who sign-up to the new scheme will receive 1 bonus point for every £1 staked over the counter in any one of Ladbrokes' 2,100 shops in Great Britain. Customers then have the option of using the points to claim bonus vouchers or free bets.

• When customers register for OddsOn! they receive 200 free bonus points
• At 250 points earned customers receive a 5% bonus voucher*
• At 600 points customers receive a 10% bonus voucher
• At 1,000 points they receive a 15% voucher
• At 1,500 points they receive a 20% bonus voucher
• At 2,000 points they receive a £20 free bet

*Bonus vouchers apply to winnings.

The new scheme is being launched next week to give customers an opportunity to sign up ahead of June 7th which sees the first match of Euro 2008 coincide with the Epsom Derby, one of the biggest betting races of the year.

In addition to acting as a loyalty card, customers can use OddsOn! as an account card enabling them to deposit funds onto the card and use it to bet online, over the phone, via text or on Ladbrokes interactive TV services at Sky Active or Virgin Media. However, points are only awarded for bets staked in Ladbrokes' high street shops in Great Britain.

Commenting on the launch Richard Ames, Managing Director of Ladbrokes UK retail said:

"Many customers use more than one brand of bookmaker so we've developed OddsOn! to offer benefits to customers for being more loyal to Ladbrokes. We're pleased to be the first national bookmaker to launch a scheme of this kind. At launch we are offering bonuses and free bets but in future we also have the ability to tailor offers to customers based on the events they are interested in. Thousands have signed up in trials and we expect it to be very popular."

Ladbrokes estimates that up to £6 million in rewards and bonuses may be claimed in the first year of operating the scheme.