Ladbrokes, already a market leader in mobile betting and gaming, has today launched its iPhone web app for sports betting.

The new web app offers a complete betting service over the iPhone's large touchscreen. Ladbrokes' comprehensive range of betting markets are all accessible via the iPhone App - including its extensive range of betting in play markets.

This year Ladbrokes has already seen over 25,000 active customers on its existing mobile services- an increase of more than 50% compared with 2008. Turnover on its mobile services is predicted to be up by 60% over the full year.

Ladbrokes already offers a wide range of casino games and slots on iPhones - recently launching Mega Moolah, the biggest progressive slot online to its mobile service.

The new sports betting web app has been developed by Mfuse, a leading provider of mobile technology. Benefits of the new service include the ability to check the latest odds,which update in real time, full account management, bet in play and view all the latest results.

Commenting on the launch Ladbrokes Managing Director, Remote Gaming, John O'Reilly said: "Mobile betting and gaming will be a key driver of growth in the sector in the next few years - the Ladbrokes iPhone application is another step forward in making mobile betting and gaming easier to access."

According to Apple there are over 1.5 million iPhone and iPod Touch users in the UK. Originally exclusive to O2 in the UK the phone has been available via other networks since November. Tesco has also announced it will begin selling iPhones this week.