A new TV advertising campaign for Ladbrokescasino.com hits the screens this weekend. The "Hide and Seek" creative features a man playing a thrilling game of hide and seek with a giant Sifaka Lemur in an almost deserted city and concludes with the strapline "Don't hide from thrills, seek them out at Ladbrokescasino.com".

The creative follows three earlier advertisements for Ladbrokescasino.com that were taken off air following an ASA ruling in January 2009.

The million-pound plus campaign developed by M&C Saatchi will run on terrestrial and digital channels.

Commenting on the new advertisements Ladbrokes spokesman Ciaran O'Brien said: "Our earlier award winning ads were very popular and we're sure these will prove equally as successful."

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